QR Code Pro
SaaS Platform
Overview
QR Code Pro is a dynamic platform created to enable users to generate custom QR codes and track their performance through advanced analytics. It targets both individual consumers (B2C) and businesses (B2B) by offering an intuitive interface, tailored pricing options, and actionable insights. This case study explores the product’s development, launch, and iterative improvements.
Goals
- Simplify the process of creating QR codes.
- Provide in-depth analytics for tracking QR code scans.
- Offer a sustainable revenue model that balances user acquisition and retention.
Role & Responsibilities
As the Product Manager, I oversaw the product’s full lifecycle—from ideation to post-launch optimization. My responsibilities included:
Product Design
Crafting a user-friendly interface for QR code generation and analytics.
Monetization Strategy
Developing a pricing model to convert users into subscribers while providing value.
Launch Strategy
Coordinating a marketing plan to attract and engage users during the initial release.
Feedback Integration
Gathering user insights to refine the platform’s features and usability.
Key Features
1 . QR Code Generator
- Customizable QR codes for different use cases.
- Options for colors, branding, and embedded URLs.
2. Analytics Dashboard
- Insights into scan data, including location, device type, and time of use.
- Visual representation of scan trends to aid decision-making.
3. Trial and Subscription Model
- A 7-day free trial offering access to all features.
- Adaptation to a 48-hour trial period based on early user feedback.
Lessons Learned
User-Centric Design is Key
Simplifying the user journey from QR code creation to analytics ensures satisfaction and retention.
Iterative Pricing Strategies Work
Testing different monetization approaches helps identify what resonates with the target audience.
Feedback is a Goldmine
Continuous improvement with users enables informed decision-making and better product-market fit.
Bring Life to your Vision
Reveal the value of your company and its services and prepare for your growth!
